A Conversation with the Priority 1 Collection’s Carmen Lopez

In October, the Priority 1 Automotive Group launched the Priority 1 Collection, a subscription-based vehicle program. Priority 1 brands include Acura, Audi, BMW, Cadillac, Jaguar, Land Rover, Mini and Porsche—all of which are available to members of the Priority 1 Collection. This month we chatted with Carmen Lopez of Priority 1 about the Collection and what it means for Towson-area car lovers.

What is the Priority 1 Collection?
It is the first vehicle subscription-based membership in the Baltimore-Washington area. This distinctive service offers the flexibility to drive multiple lines of luxury automobiles, such as BMW, Audi and Porsche, when you want to, all managed by an easily downloadable mobile app. The Priority 1 Collection monthly subscription is an alternative to owning, leasing or renting a luxury automobile.

With the Priority 1 Collection, you can drive an entire garage of cars for one monthly subscription fee. The subscription includes insurance, maintenance, cleaning and unlimited flips/exchanges per month. 

How is the Priority 1 Collection different from other options such as owning or leasing?
The Priority 1 Collection is an all-inclusive package with no long-term contract or commitment that is set up as a month-to-month subscription. Unlike purchasing a car or leasing, there is no down payment or upfront tax payment. Collection members can subscribe for a temporary or long-term subscription.

Included with each membership is access to a large fleet of luxury sedans, SUVs, convertibles and sports cars and the Priority 1 Collection Personal Concierge Service. A member of our staff will pick up your current automobile, deliver your next vehicle (clean and with a full tank of gas), as well as transfer all your items to your new vehicle, assist with programming radio stations and navigation, and answer any questions you may have about the vehicle or the Collection.

Who is the Priority 1 Collection designed for?
The Collection is designed for anyone who is looking for an all-inclusive driving experience. The large selection of vehicles in the Collection allows drivers the opportunity to select the right car for any activity. For the true car lover or for the driver who doesn’t want the hassle of maintenance, the Collection allows members to “flip” vehicles as often as they would like, with the convenience of the concierge service, all managed by an easy downloadable mobile app.

What are the costs to participate in the Priority 1 Collection, and how long can a driver participate?
We are currently offering two tiers: Core ($990 per month) and Premium ($1,495 per month). Drivers can participate for as long as they want. The membership is month to month.

For more information, visit Priority1Collection.com or call 410.774.6484.